About

Jewelry Store in St. Petersburg

Looking for a jewelry store that offers a relaxed, low-pressure shopping experience? Diamonds Direct in St. Petersburg has been locally-owned, family-owned, and veteran-owned since 1984. They import diamonds directly from conflict-free sources and provide a friendly, knowledgeable staff. You can enjoy a glass of wine or beer while browsing engagement rings, bridal jewelry, necklaces, earrings, bracelets, and watches from brands like Simon G. and Michele. Services include custom jewelry design, lifetime diamond upgrade and warranty, exceptional customer service, and special financing. They serve the Tampa Bay area with quality jewelry in a comfortable, family-like atmosphere.